What’s the main aim of every eCommerce website? – To make sales and profits.
Every Magento eCommerce website owner aims to increase the conversion rate of the website. Right from the beginning experienced Magento Development Company in India focuses on UI of the website. In many, ways UX brings life to the online store as it suited to all sorts of visitors.
No matter what business you’re into, you would want to get the best UI design services for your Magento eCommerce store to engage the existing and potential clients. Believe it or not, the design and functionality of the site play a major role in the success of your website. Hence, you need to search for the best UI design company to help you get eye-catchy and innovative design solutions that entice the target users.
Why is UX Important for Magento eCommerce Stores?
With the increasing competition in each and every sector, it is important to make your website design stand out. UX ensures all the aspects of the end user’s interaction with the brand, its services, and its products. No matter what device the user accesses the website on, he/she should get a consistent experience across all the platforms.
User experience has a direct impact on the website conversion. User experience is all about eliminating bad design choices and optimizing your Magento store based on customer behavior. Design and User Experience (UX) are the soul of your Magento store as, they not just establish the first impression in the minds of the customers but also influences their engagement and conversion rates.
Often people wonder about the utility of UI to make up any website as it directly made an impact on the overall sales revenue of the web portal. With the right UI, they can define marketing elements, which will give privilege to digital marketers into their work. So it is quite vital that for any big store UI plays a key role in success.
A good UI design will help you increase your orders from your Magento eCommerce store. You can ask the best Magento eCommerce development company in India to help you plan the best UI/UX so that the users can find the products they have been looking for. The customers should have a pleasant and satisfying shopping experience.
Here are the top 5 ways in which you can improve the UI design for Magento eCommerce store:
1. Offer personalized product recommendations
Personalized product recommendations can guide the users to the right products they may be interested to buy. Good UI design services can increase the average order value and create a better user experience. Showing bestselling or trending section on the home page can help you increase your sales online.
With the use of Artificial Intelligence, UI now became more crucial to show relevant products to its users. By providing products based on a previous history-making life easy for customers as it saves a lot of time and effort. Standard three steps down shopping approach are widely adopted by many Magento Development Companies in India.
2. Post customer reviews and feedback
Customers are likely to trust the reviews and ratings by other users. You should collect and post reviews and testimonials by existing customers so that potential customers can make the right buying decisions for products and services from your Magento store.
In order to increase reliability and provide authenticate customer experience; it is always fruitful to show how your customer’s shopping experience. Before placing an order customers love to see reviews of the product to make decision.
3. Create an omnichannel experience
You can talk to an experienced Magento eCommerce development India company to help you create an omnichannel experience to ensure that your visitors and customers get the same message for your brand across all the channels. No matter what platform they choose, the same message should be spread for all your products and services.
It will maintain brand dignity and send a clear message to store visitors as well as to customers. Every store-owner wants their user to get the best experience while browsing products. So it is advisable to create omnichannel with your tech team to address customers in the best way.
4. Add a blog to your website
Using Magento 2 blog extension can help you add a blog to your website so that you can post informative content on a regular basis and engage your audience. It is important to choose the right Magento 2 blog extension for your web store matching your requirements.
There are various extensions available at the marketplace that fulfilled all your needs. Magento community constantly working on introducing new features. With the release of Magento 2 they now support higher-level customizations. Some of the Magento Development Company built their own extensions & allowing developers to use their paid version.
5. Be transparent about pricing
ECommerce website owners should be transparent about their policies. All the terms and conditions should be mentioned on the website at prominent places so that the users can check the returns or exchange policies of the products before placing the orders. Talk to the Magento eCommerce development India Company about the suitable UI design services and place the policies at strategic locations on your web store.
The final look & feel of your store determine your success. As they say first impression is your last impression. So work closely on UI will give an impact in audiences’ mind about the business and its offerings. Before finalizing your store UI, check for other variants & match with your business offerings.
Keep an eye on the latest UI design trends for 2020 and make sure that you offer the best UI design services to increase the sales. You can also add a contact form using Magento Form Builder so that the visitors can contact you in case of doubts. Hire Magento Developer to deliver the best UI services for your next web store.
Hurry!! An attractive store can bag higher revenues in your cart.
Meshur Ahir is a young enthusiast who Loves Internet Marketing and is always eager to share useful and authentic content to help others. I believe in Learning, Sharing and keep growing together. I am a Computer Science Engineer by Chance and Working as a Digital Marketing Consultant in Pixlogix Infotech Pvt Ltd by choice.