6 ways to promote your freelance graphic design business on social media
Thes secret to any type of marketing campaign is to get your business information in front of as many people as possible. In 2023, an incredible 72% of the U.S. population uses some form of social media! So if you want to promote your budding business, that’s the place to start. Here are six social media marketing strategies to promote your freelance graphic design business.
Make eye-catching posts that showcase your skills
There are millions and millions of posts uploaded to social media every single day. Many of those posts come from professional content creators. That means if you want to stand out from the crowd, your posts need to be even better!
Luckily, you’re an amazing graphic designer, so it should be right within your skillset to design incredible artwork and posts to catch your followers’ eyes. However, if you want to save some time to focus on money-making projects, there are plenty of high-quality social media marketing templates available online from sites like PosterMyWall.
All PosterMyWall templates are highly customizable. Even if you decide to use a template, you can still add your professional graphic design touch to make them look out of this world without needing to start from scratch. It’s a great way to save time on social media marketing content without sacrificing your professional quality.
Connect with other freelancers and businesses
Many marketing professionals forget one of the most important features of social media: being social! It’s not just about posting to your various accounts and racking in the likes. You’re supposed to interact with other users.
One of the best ways to promote your freelance graphic design business on social media is to connect with other professionals. Search for businesses and freelancers in related fields, like web designers, copywriters, marketing agencies, and companies in your niche.
Think of who might be most likely to need a graphic designer someday and send them a message or like some posts. Remember, people are more likely to hire people they know and like, so use social media to stay top-of-mind.
Send people to your website or portfolio
It’s not easy to showcase all your amazing skills just on social media. Sometimes, a potential client might want to see more of what you can do. Make sure it’s easy for anyone to find their way to your website or portfolio from your various social media channels.
At the very least, be sure to include your website URL in your social media bio. That way, anyone can click on one of your posts, read a bit about you, and head over to your website to see more.
You can also make posts that showcase your portfolio specially. It’s always good to remind your followers how to find more of your work and get in touch if they ever need graphic design services.
Use the right platforms
There are several social media platforms available, but that doesn’t mean you should use them all to promote your graphic design business. It’s important to determine your ideal audience base and use the platforms your potential customers would use the most.
These are the most popular social media platforms in 2023:
- Facebook – 2.9 billion users
- YouTube – 2.2 billion users
- WhatsApp – 2 billion users
- Instagram – 2 billion users
- TikTok – 1 billion users
Each platform is different, so use only the ones that best fit your niche. For example, WhatsApp or Twitter wouldn’t be very useful for graphic designers, since they’re mostly text-based platforms. You need an image-centric platform like Instagram or Facebook to really showcase your skills.
Boost a few social media ads
One of the main problems with social media marketing is that only your followers can see your posts. But what about all the businesses and prospective clients out there who don’t follow you!? To extend your reach beyond just your followers, it’s a good idea to boost a few social ads.
Boosting is like a pay-per-click (PPC) campaign for social media. For a small fee, Facebook (or whatever platform you choose) will promote your post to the audience of your choice. It’s a powerful way to get your freelance graphic design business in front of a targeted audience. And since you pick what you want to spend, it won’t break your budget!
Keep an eye on the competition
Social media is good for more than just scoping out prospective leads. It’s also a great way to keep an eye on your competition.
Take some time to research who your closest competitors are in the field. Then, find them on social media. See the kind of strategies they use to gain traction and take bits and pieces for yourself.
And don’t forget to keep an eye on their followers list. You might find some potential clients or niches you weren’t aware of before.
Build your freelance graphic design business with social media
It’s not easy being a freelancer, but social media makes it a bit less complicated to find new clients. With billions of users worldwide, a well-planned social media marketing effort can quickly put your freelance business in front of the right audience.
And if you’re looking to speed up the content creation process, don’t forget to check out the various small business promotion templates available online. You won’t have to spend time starting from scratch and can still customize the templates with your professional touch. It has never been easier to grow your freelance graphic design business online!