What Does PPC Mean In Digital Marketing? Is It Worth The Hype?
If you are new to business and the world of digital marketing, you are likely feeling a little overwhelmed by the sheer amount of information out there. There are so many different forms of digital marketing. Should you be doing them all? Which is the most effective? Where do you even begin!?
In this article, we’re going to keep things simple and focus on just one form of digital marketing: PPC.
What does PPC mean? Is it worth the hype? Read on and we’ll tell you everything you need to know…
What is PPC?
PPC stands for pay-per-click. This is a digital form of advertising where you have to pay a small fee every single time someone clicks on your advert and heads to your website (or a landing page).
In other words, you are paying for highly targeted visits to visit your website with the hopes that they will like what they see and ultimately convert into loyal paying customers.
Of course, when working optimally, the fee that you pay for each click will be completely trivial. After all, if you pay $2 for someone to visit your website and they end up spending $3,000 with you, then it’s not a bad deal after all.
PPC adverts come in a wide variety of shapes, sizes, and formats, and can be seen on a variety of different platforms as well, including search engines and social media sites (i.e., Google Ads and YouTube Ads).
How does PPC work?
While the process seems relatively straight forward in theory, in practice it can be very difficult to master. As such, it may be worth paying a professional agency for their PPC services. Alternatively, you can give it a try yourself:
- Define your objectives.
- Choose your campaign type.
- Refine your campaign settings and targeting such as focus audience, devices, schedule, and geographic location).
- Set aside your budget.
- Put together a bidding strategy.
- Input your target destination URL (such as your dedicated ad landing page).
- Construct your advert.
- Write compelling sales copy.
- Launch your ad campaign.
- A/B test your ads and landing page for optimal results.
- Sit back and hope for the best!
Is PPC worth all the hype?
The short answer is yes. When executed well, a PPC advertising campaign can yield an exceptionally fast, high, and sustainable return on your investment.
In some cases, you can start seeing results in a matter of days / weeks. This fast-acting advertising strategy is particularly handy if you have a seasonal promotion on, a last minute sale to promote, or you simply want to start making some sales while you wait for your search engine optimization campaign to kick in.
In any case, if you have the professionals by your side, helping you run and refine your ads, you should start seeing an attractive ROI in no time.
In conclusion, PPC ads have immense potential and are well worth your consideration.