Web design trends experience continuous evolution. Some stay with us for years while others fade away quickly. Trends that enhance the user experience while delivering excellent functionality and ease of usage are the ones that dominate the web for years. Keeping that in perspective, let’s consider the 9 web design trends dominating the web this year.
- Dark Mode
Although the dark mode has been around for quite a while, its popularity inflated after Apple decides to include Dark Mode in the recent Mojave OS. Soon after, Microsoft announced a similar feature in Windows, and what followed was widespread use of the Dark Mode on websites across the web. Today, you can find leading websites especially in the entertainment, gaming, and movies space utilizing the Dark Mode. In this mode, design and color elements of the website are enhanced while being easy on the eyes. Some websites even have the option to toggle on and off the dark mode. We expect to see this trend spread to other niches in the coming years.
- Mobile First
It means prioritizing mobile over the desktop version of the website. As you would rightly suspect, the catalyst for this trend is the growing number of smartphone users around the globe. Google’s algorithmic plenty for websites with no mobile-friendly page and the mobile-first indexing is also the reason for mobile-first websites. Mobile-friendly website also allows the business to target new segments of consumers that surf the internet via mobile devices such as teens. The priority for mobile devices is only going to increase in the coming years as Google increases the emphasis on mobile version for the website for good SEO.
- Abstract Design
After almost a decade of perfect design and systematic placements, users seem to be craving for hand-drawn abstract design. It provides a personal touch and gives a personality to the website. A large number of websites from blogs, agencies, to large MNCs are using abstract design on their website. Read digital marketing stats to understand more about the web design trends
- Soft Shadows and Floating Elements
Going further in adding depth to the website, soft shadows and floating elements provide the website with a short of a 3D effect. They enhance the appeal of the website making it more immersive and pleasant to the eyes.
- Custom Photography
Gone are the days when you could pick a Shutterstock photo for your website and it would suffice. Today, in the age of Instagram, it’s all about custom photograph. Companies across the web are hiring photographers to provide images that appeal to their unique audience and speak about the brand.
- Neutral Space
The best example of a website that utilizes neutral space is the Apple home page. Neutral space is also about minimalism. Website design according to this principle must contain only the essential elements and lots of space. This attracts the attention of the user to the most important things you have to offer or say about your brand. The attention span of users on the web is less than 8 seconds, that’s a short time for you to convey the message. Why waste it on fluff elements. A minimalist design also ensures that the user retains what you said on the website for longer.
- Large Typography
Another trend that’s been floating around for quite a while but blossoming in 2020 is the lager typography on the landing page or the home page. Ecommerce websites and clothing brands are the ones embracing this trend more than others. However, any website that wants to make a statement or create a brand in the market should use large typography.
Videos are the most engaging form of content, there is no debating this fact. Websites are using videos instead of text to communicate their message. A video message remains with the user longer than text. Hence, we can see more sites incorporating videos in 2020. Google also seems to favour websites that have video content. So, that’s a plus as well.
- One Page Website
These days we are seeing more of one page websites. It’s not just good for SEO but it also helps the brand tell a story. Users can find all the info about the business on a single page eliminating the need of complicated navigations. More and more businesses are adopting this form of web development. It also reduces the back-work behind a website.
Web design trends never remain the same and as a website admin or business, it’s an impossible task to stay in tune with all the website trends. However, tracking every change is not possible, so you should implementing the most popular trends and gear your website for success. We have discussed that top 9 web design trends that will stay relevant for years to come.