5 Software Options to Design Flyers



Sometimes entrepreneurs must DIY marketing materials for their companies such as flyers. Design software makes putting together flyers simple, even if entrepreneurs do not have any design experience.

You can approach the DIY strategy in a few ways. Sketch the flyer on paper. Then, create a digital version with the software using a template. You can also edit an image.

Benefits of Flyers

Flyers remain among the top offline marketing materials companies should put in their marketing plans. Plus, you can design them in a day on Adobe InDesign or Canva.

Entrepreneurs can print them at home, through an online service, or at a print shop. Moreover, the template becomes a versatile marketing tool.

Benefits of Software

In 2022, every marketing plan requires offline and online components. Using software to create flyers accomplishes more than the flyer. The software delivers a digital version of the marketing material.

Therefore, you can print the flyers; you can also post them online on your website and social media accounts, and share them with others through email.

As you design your materials, if you make mistakes, that’s OK. Simply hit Undo or drag and drop elements until you find the right spot for them.

We explore five software options to design flyers.

1. Adobe Suite

Let’s say you need to design pressure washing flyers. The go-to software for many freelancers is the Adobe Suite, namely Adobe InDesign.

Adobe InDesign allows users to customize layouts for print and online sharing. Its features include:

  • Picking different sizes
  • Font searching
  • Picking color palettes
  • Desktop computer and app versions

Adobe launched InDesign in 1999. The provider continues releasing updates for the software to make it more user-friendly and efficient to use.

The technology company runs several promotions throughout the year that allow you to try the software for free. Check out the specials before creating an account.

2. Microsoft Publisher

For PC users who already have access to the Microsoft Office Suite, Publisher is another way to create flyers.

Publisher is a heavier software program that has several components. Therefore, it works best on PCs. Released in 1991, Microsoft continues improving the program.

It renders professional layouts without a steep learning curve. The software allows users to easily add borders, text, and pictures.

If you don’t own a copy of Microsoft Office or already subscribe to it, the software company offers free trials too.

3. Canva

Canva launched in 2012 and it takes a different approach from its older predecessors. This software is 100% available online as opposed to the previous two that once used CDs for installation.

The features that Canva offers have helped it pick up popularity among entrepreneurs over the last decade.

Off-the-bat, users will find several template options from event to real estate. Filter the options by format, style, and theme. The platform also offers Pro and free options.

As you explore the software, you’ll see what others have designed. Therefore, if you need more design ideas, there is no shortage of them.

4. PosterMyWall

PosterMyWall is another 100% online flyer creation software. The software launched in 2010 and has become a one-stop-shop for graphic design solutions.

The software allows entrepreneurs to create marketing materials in minutes, especially if they have a vision in mind.

First, pick a design template from the gallery. Then, personalize it by changing the colors and font, and editing the text. Once the design is to your satisfaction, download it. You can also share to your social media accounts immediately or email it.

PosterMyWall offers its basic features for free. If you plan to download several marketing materials in high resolution, the platform has two subscriptions to consider.


GIMP, or GNU Image Manipulation Program, is open-source software that helps individuals create flyers through image editing. Some compare the program to Photoshop. Although they acknowledge that Photoshop consists of more powerful tools.

Nonetheless, GIMP is another software option to consider.

Download a photo and text. Then, change the colors. Since the software allows for plug-ins, it’s possible to create professional and eye-catching marketing materials.


Designing flyers with software is easier than ever. Whether you pick up software that has been around since the 1990s or the 100% online options, you’ll find a program that helps you create your company’s flyers. Once you use software to clear the marketing materials, you have digital assets that you can share online too.